Behavioral Finance

Money often casts a dark shadow on our lives. A recent study revealed that nearly half of Americans worry about their financial future and see little hope for upward mobility. They are not alone. Citizens throughout the world report comparable worries. These concerns are aggravated by the pandemic and the economic calamities that followed. Financial fragility is commonplace, ushered in by seemingly immovable structural forces—but also avoidable failures of education, discipline, and imagination. Economic distress has people scrambling for solutions. Yet, many of the answers offered for modern money quandaries are incomplete—or wrong.

Financial stress and anxiety is a widespread, longstanding problem. The 2020 APA "Stress In America" report revealed that nearly 2 in 3 adults (64%) say that money is a significant source of stress in their life. As a psychologist, I have a rare front-row seat on peoples' lives. I have witnessed how deep money problems can rip into one's psyche. I understand the complex interplay between financial behavior, emotion, and cognition. Financial fragility is an evergreen problem, but things seem to be getting worse. People are scared, and they are seeking help. 

I partner with members of the financial services industry to better understand how they can combine economic expertise with financial psychology. 

humans are hard-wired to make poor money decisions. 

The discipline which is most important in investing is not accounting or economics, but psychology.

work with me

- Howard Marks


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